Meryl Friedman is an experienced design leader who is passionate about solving complex problems.

 

She has focused her career on mission-driven organizations, where design challenges are not only complex — involving cultural change, interdisciplinary work, and coalition building — but frequently require creative and adaptable solutions in response to limited resources. Her background includes pitching and directing large-scale projects, hiring and managing creative teams, developing brand standards and internal documentation, and collaborating cross-functionally across organizations. 

Meryl is currently the Associate Design Director at Planned Parenthood Federation of America, where — as part of the Philanthropic Communications team — she provides creative direction, design, and project management for a wide variety of capital campaigns, donor materials, and fundraising events.
Prior to Planned Parenthood, Meryl was an art director and designer on the in-house Marketing & Communications team at the Brooklyn Public Library. There her work included a variety of projects from the marketing launch of Culture Pass — a program providing free museum tickets to New York City residents — to a web redesign of digital library resources for patrons and librarians alike. She has also designed for a range of private sector companies and nonprofit organizations, including Housing Works and General Assembly.

An active member of the design community, she is a volunteer moderator for the 100s Under 100 creative network, and was a mentor in AIGA NY’s 2021 Early Career Mentorship Program. She has volunteered with political campaigns at the state and national level through local organizers and Tech for Campaigns; studied civic leadership as part of Coro NY’s Leadership New York program; and holds a BFA in Graphic Design from the Savannah College of Art & Design.