Coca-Cola Social Playbook

For the 2014 FIFA World Cup, Coca-Cola is an international partner—and 360i wrote the Global Social Playbook for the event. As lead designer for the project, I used Coca-Cola’s World Cup brand guidelines to create a clean design that would be flexible as it was appended and translated in the 365+ days leading up to the World Cup. I also created supporting infographics and charts to visually support the text.

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