Fashion For Action 2011

Fashion For Action is an annual fashion-centric benefit for Housing Works. Tapping in to the fashion industry, this gala and clothing sample sale had all the needs of a traditional event as far as needing stylish invitations and programs, but also functioned as a pop-up shop after the opening night, necessitating temporary wayfinding and staff tee-shirts.

The visual theme of the event’s design was a riff on clothing patterns—I deconstructed the typeface of the logo and blocked it out in large swaths, much the way a sewing pattern would.  The result was a versatile and variable repeat-pattern of the logo to use on collateral that paid subtle homage to the fashion industry.

Design Director: Silas Munro
Lead Designer: Meryl Friedman

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Accordion-fold 2-color invitation with response card

 

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Web banner

 

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Event chairs Eva Jeanbart-Lorenzotti, Thom Browne, Patricia Clarkson, and Rachel Roy in front of a custom photo-backdrop

 

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Event volunteers in silk-screened tee-shirts

 

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On-site signage

 

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Monogram lighting gobo

 

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Cut-vinyl wayfinding