As part of Housing Works rebranding in 2010, I led development of brand identity for the Bookstore Cafe. Although there was a wonderful old identity, it didn’t fit in with Housing Works’ branding as a whole.
Beginning with the new Housing Works Bookstore Cafe logo & typography, I presented color studies and mood boards to capture the essence of this unique downtown institution. Using custom ‘word patterns’, I created a range of print and digital collateral: from merchandise such as mugs, totes and tees, to customizable sign templates and monthly event listing postcards, to the building’s facade and semi-permanent signage & wayfinding system.
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- What The Dickens event poster
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- Gin Mingle party e-vite; design & coding
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- Facade design
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- Bookstore fans with shopping bag
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- Bookmarks for in-store and online sales; two-color offset printing
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- Mug
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- Mug
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- Tote bag
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- Tote bag
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- Tee-shirt design; collaboration with Alex Pines
