As part of Housing Works rebranding in 2010, I led development of brand identity for the Bookstore Cafe. Although there was a wonderful old identity, it didn’t fit in with Housing Works’ branding as a whole.
Beginning with the new Housing Works Bookstore Cafe logo & typography, I presented color studies and mood boards to capture the essence of this unique downtown institution. Using custom ‘word patterns’, I created a range of print and digital collateral: from merchandise such as mugs, totes and tees, to customizable sign templates and monthly event listing postcards, to the building’s facade and semi-permanent signage & wayfinding system.
Design Director: Silas Munro
Lead Designer: Meryl Friedman
Bookstore facade design
Bookstore fans with shopping bag
Bookmarks for in-store and online sales; two-color offset printing
Tee-shirt design; collaboration with Alex Pines
Cafe menu with coupon
Books By The Foot postcard
What The Dickens event poster
Gin Mingle party e-vite design & coding
Bookstore Event Web Banner for Shop.Housingworks.org