Housing Works Bookstore Cafe

As part of Housing Works rebranding in 2010, I led development of brand identity for the Bookstore Cafe. Although there was a wonderful old identity, it didn’t fit in with Housing Works’ branding as a whole.

Beginning with the new Housing Works Bookstore Cafe logo & typography, I presented color studies and mood boards to capture the essence of this unique downtown institution. Using custom ‘word patterns’, I created a range of print and digital collateral: from merchandise such as mugs, totes and tees, to customizable sign templates and monthly event listing postcards, to the building’s facade and semi-permanent signage & wayfinding system.

Design Director: Silas Munro
Lead Designer: Meryl Friedman

Facade design

Bookstore facade design

Bookstore fans with shopping bag

Bookstore fans with shopping bag

Bookmarks for in-store and online sales

Bookmarks for in-store and online sales; two-color offset printing

Tee-shirt Design

Tee-shirt design; collaboration with Alex Pines

Donations PosterDonations Poster

Mug

Mug

Cafe menu with coupon

Cafe menu with coupon

Books By The Foot postcard

Books By The Foot postcard

What The Dickens event poster

What The Dickens event poster

Gin Mingle party e-vite

Gin Mingle party e-vite design & coding

BKS_m_Storytime

Bookstore Event Web Banner for Shop.Housingworks.org