In the summer of 2007, a variety of community organizations in the Lower East Side and Chinatown banded together to form O.U.R. Waterfront Coalition. The Coalition’s goal was to make sure that the residents of the local community, many of whom are immigrants, were involved in the development and planning of the East River Waterfront. Using a comprehensive process involving 800 surveys, three visioning sessions, a town hall meeting, and business plan authored by The Pratt Center for Community Development, O.U.R. Waterfront created the People’s Plan, which represents local residents’ vision of what a community-oriented, community-driven development of the East River waterfront would look like. I was approached about creating a trilingual campaign to promote the launch of the People’s Plan. A series of posters as designed to promote awareness and encourage support for the People’s Plan among the residents of the Lower East Side and Chinatown. The creative challenges of working with a large coalition of nonprofits and community organizations, combined with a modest budget and three distinct languages, provided fun challenge. The goal of the campaign was to be bright and eye-catching, while also prompting a personal connection with the idea of a waterfront for all members of the community.