As a member of Redken’s in-house Creative Department from 2007 until 2009, I had the opportunity to design print and digital collateral for an internationally recognized beauty brand. Under Creative Director Robert Bergman, my team collaborated with the Marketing and Purchasing departments in producing projects for the domestic market, and helped to form and uphold brand standards implemented globally. Additionally, I had worked with an array of outside photographers, retouchers and printers.
Technique Guide
Layout & typography
Technique Guide
Interior Spread
Technique Guide
Interior Spread
Holiday Pre-Packs
Finish: Soft-touch, UV gloss, foil
Reinvented Space
Gate-fold brochure
Wool Shake
Design, product launch campaign
Front Row DVD
Spring/Summer 2009 trend DVD
Photo Art Direction
Composition & retouching
Style Connection Texture Play
Concept/mood board
Aerate Display Signage
Duratrans installation shot
Point-of-purchase display
