Redken

As a member of Redken’s in-house Creative Department from 2007 until 2009, I had the opportunity to design print and digital collateral for an internationally recognized beauty brand. Under Creative Director Robert Bergman, my team collaborated with the Marketing and Purchasing departments in producing projects for the domestic market, and helped to form and uphold brand standards implemented globally. Additionally, I had worked with an array of outside photographers, retouchers and printers.

VP Creative: Robert Bergman
AVP Creative: 
Juliane Camposano
Senior Designer:
 Lindy Nowak
Designer: Meryl Friedman

Product photography art direction
Product photography art direction and retouching supervision

Technique guide for stylists
Interior typesetting & production; technique guide for stylists to achieve runway-inspired hairstyles

Technique guide for stylists to achieve runway-inspired hairstyles
Interior typesetting & production; technique guide for stylists to achieve runway-inspired hairstyles

Technique guide for stylists to achieve runway-inspired hairstyles
Interior typesetting & production; technique guide for stylists to achieve runway-inspired hairstyles

Salon design promotional brochure
Cover; salon design promotional brochure

Salon design promotional brochure
Interior; salon design promotional brochure

Point-of-sale display
Point-of-sale display printed with spot matte and gloss varnishes

Product launch promotional collateral
Product launch promotional collateral, including a wheel with different style techniques and a ‘Magic 8 cube’

Seasonal holiday packaging
Seasonal holiday packaging featuring soft-touch and gloss varnishes with foil stamping

Duratrans signage
Duratrans signage for Redken storefront on Fifth Avenue

Printed DVD & envelope packaging
Printed DVD & envelope packaging

Conceptual editorial design
Concept for a runway style guide