Bklyn Reach

Branding and design for out of home marketing campaign to launch an extended WiFi network from Brooklyn Public Library branches. Envisioned to help provide broadband internet access to New Yorkers living near branches, Bklyn Reach’s promotional materials were intended to stand out in the busy visual landscape of bodegas and corner stores, and encourage the use of the network for remote school and work during the coronavirus pandemic.

I worked directly with the VP of Marketing and our media buyer to negotiate budget, secure ad placements, and quantify impressions.