Culture Pass
Creative direction and brand identity for a multi-organization initiative. In collaboration with New York Public Library and Queens Library, Brooklyn Public Library developed an introductory marketing campaign to launch the program, which offers free tickets to museums and cultural organizations in all five boroughs. Materials included out-of-home advertising in bus shelter and LinkNYC displays, as well as a custom marketing website and print materials.
Team:
- Lauren Rochford, campaign copywriter
- Jing Wei, illustrator
- Planet Nutshell, video production and animation
