Fashion For Action 2011
Fashion For Action is an annual fashion-centric benefit for Housing Works. Tapping in to NYC’s garment industry, this gala and clothing sample sale had all the needs of a traditional fundraising event as far as needing stylish invitations and programs, but also functioned as a pop-up shop after the opening night, necessitating temporary wayfinding and staff tee-shirts.
The visual theme of the event’s design was a riff on clothing patterns—I deconstructed the typeface of the logo and blocked it out in large swaths, much the way a sewing pattern would. The result was a versatile and variable repeat-pattern of the logo to use on collateral that paid subtle homage to the fashion industry.
Design director: Silas Munro
![](https://freight.cargo.site/t/original/i/2ca86c858d0338f2f88f792d4e7646820106313a2c982cbbdba747d521e322a1/THF_F4A2011_Invite.png)
![](https://freight.cargo.site/t/original/i/4a063ceb0c33bba97294012bb35217bda7e0cb4fe73e377e62f4e27396de50d1/THF_F4A2011_website.png)
![](https://freight.cargo.site/t/original/i/c3e614cb0a2b0369b84c972b9b429c66a110c4a40f4587522f58eca31b4d30f4/THF_F4A2011_GettiyImages_22.png)
![](https://freight.cargo.site/t/original/i/76cb0cef8700acfdc06269241be22d55e4a3e82d4cf3a114d3434fa6edd8c851/THF_F4A2011_ScottKorn_091.png)
![](https://freight.cargo.site/t/original/i/e5014d09757b1f34c940888f8ff760f1aeba06bf97b1b3d165b799d7074ad1f8/THF_F4A2011_ScottKorn_104.png)
![](https://freight.cargo.site/t/original/i/a87122190b9f7fbf54da3c145e353bdb86c5ae2c285ed523df6c5a19c9c05199/THF_F4A2011_GettiyImages_61.png)