https://merylfriedman.com Meryl Friedman | Selected Work Sun, 19 Sep 2021 23:21:50 +0000 https://merylfriedman.com en https://merylfriedman.com/Meryl-Friedman Thu, 08 Oct 2020 16:16:29 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/Meryl-Friedman Creative Direction, Graphic Design, &amp; Branding&nbsp; View PDF portfolio. https://merylfriedman.com/About Sun, 02 Aug 2020 17:07:37 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/About Meryl Friedman is an experienced design leader who is passionate about solving complex problems.&nbsp; She has focused her career on mission-driven organizations, where design challenges are not only complex — involving cultural change, interdisciplinary work, and coalition building — but frequently require creative and adaptable solutions in response to limited resources. Her background includes pitching and directing large-scale projects, hiring and managing creative teams, developing brand standards and internal documentation, and collaborating cross-functionally across organizations.&nbsp; Meryl is currently the Associate Design Director at Planned Parenthood Federation of America, where — as part of the Philanthropic Communications team — she provides creative direction, design, and project management for a wide variety of capital campaigns, donor materials, and fundraising events. Prior to Planned Parenthood, Meryl was an art director and designer on the in-house Marketing &amp; Communications team at the Brooklyn Public Library. There her work included a variety of projects from the marketing launch of Culture Pass — a program providing free museum tickets to New York City residents — to a web redesign of digital library resources for patrons and librarians alike. She has also designed for a range of private sector companies and nonprofit organizations, including Housing Works and General Assembly. An active member of the New York design community, she is currently a volunteer board member for AIGA NY, and has mentored&nbsp; through&nbsp;AIGA NY’s Early Career Mentorship Program. She has volunteered with political campaigns at the state and national level through local organizers and Tech for Campaigns; studied civic leadership as part of Coro NY’s Leadership New York program; and holds a BFA in Graphic Design from the Savannah College of Art &amp; Design. https://merylfriedman.com/Call-for-Artists Wed, 03 Mar 2021 22:38:51 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/Call-for-Artists Call for Artists: Black American Library Card Project Promotional artwork for an open call for art for a limited-edition library card celebrating the contributions and culture of Black Americans. Over 400 card designs were submitted during the entry period.&nbsp; <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/9cd8cff42c979cbd79d9a390d3d6b47477b941699def2cce83c1c1576e24d55d/BALCP.gif" data-mid="100810412" border="0" src="https://freight.cargo.site/w/600/i/9cd8cff42c979cbd79d9a390d3d6b47477b941699def2cce83c1c1576e24d55d/BALCP.gif" /> https://merylfriedman.com/Culture-Pass Sat, 02 May 2020 18:02:10 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/Culture-Pass Culture Pass Creative direction and brand identity for a multi-organization initiative. In collaboration with New York Public Library and Queens Library, Brooklyn Public Library developed an introductory marketing campaign to&nbsp; launch the program, which offers free tickets to museums and cultural organizations in all five boroughs. Materials included out-of-home advertising in bus shelter and LinkNYC displays, as well as a custom marketing website and print materials. Team: Lauren Rochford, campaign copywriterJing Wei, illustratorPlanet Nutshell, video production and animation&nbsp; <img width="2086" height="3863" width_o="2086" height_o="3863" data-src="https://freight.cargo.site/t/original/i/e9ae837e764dd031635955469e2219f046088c629c9c9543745e3b030d3b1e5f/Culture-Pass-Site.png" data-mid="100535139" border="0" src="https://freight.cargo.site/w/1000/i/e9ae837e764dd031635955469e2219f046088c629c9c9543745e3b030d3b1e5f/Culture-Pass-Site.png" /> <img width="2547" height="3863" width_o="2547" height_o="3863" data-src="https://freight.cargo.site/t/original/i/c1e60e0bdea2402c4811d075e4a2562d1463e76bdbca0ab0fc0274180cc8d84e/Culture-Pass-BusShelter.jpg" data-mid="100535137" border="0" src="https://freight.cargo.site/w/1000/i/c1e60e0bdea2402c4811d075e4a2562d1463e76bdbca0ab0fc0274180cc8d84e/Culture-Pass-BusShelter.jpg" /> <img width="1114" height="2072" width_o="1114" height_o="2072" data-src="https://freight.cargo.site/t/original/i/f9f638326085d1bc68c756671c3573e927734827632ade46f35a82d32c24c409/Culture-Pass-LinkNYC.jpg" data-mid="100535138" border="0" src="https://freight.cargo.site/w/1000/i/f9f638326085d1bc68c756671c3573e927734827632ade46f35a82d32c24c409/Culture-Pass-LinkNYC.jpg" /> <img width="672" height="2077" width_o="672" height_o="2077" data-src="https://freight.cargo.site/t/original/i/bec7fc588310812620ddf4e2cced6f524a8508f0d5d0ef44e62037cb855aa878/Culture-Pass-Bookmark-Back.png" data-mid="100535135" border="0" src="https://freight.cargo.site/w/672/i/bec7fc588310812620ddf4e2cced6f524a8508f0d5d0ef44e62037cb855aa878/Culture-Pass-Bookmark-Back.png" /> <img width="672" height="2077" width_o="672" height_o="2077" data-src="https://freight.cargo.site/t/original/i/f7fcfeceffbb2ab3faf78cf0ef4dab6ff8a1334546f7a18ab53e1496c8ca773c/Culture-Pass-Bookmark-Front.png" data-mid="100535136" border="0" src="https://freight.cargo.site/w/672/i/f7fcfeceffbb2ab3faf78cf0ef4dab6ff8a1334546f7a18ab53e1496c8ca773c/Culture-Pass-Bookmark-Front.png" /> <img width="2592" height="3456" width_o="2592" height_o="3456" data-src="https://freight.cargo.site/t/original/i/12bc059f47ed8d5d7e7c3d7d8d3f7f9e7f136661be7806df9f4a14b884d4efef/Culture-Pass-Poster.png" data-mid="100537413" border="0" src="https://freight.cargo.site/w/1000/i/12bc059f47ed8d5d7e7c3d7d8d3f7f9e7f136661be7806df9f4a14b884d4efef/Culture-Pass-Poster.png" /> https://merylfriedman.com/Gala-2021 Sun, 19 Sep 2021 23:21:50 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/Gala-2021 Gala 2021 Brooklyn Public Library honored Brooklyn power couple Tonya Lewis Lee and Spike Lee at their 2021 Gala. The invitation’s design was inspired by the Brownstone stoops of Bed-Stuy and Fort Greene—iconic Brooklyn architecture celebrated in many of Spike Lee’s films. <img width="750" height="1187" width_o="750" height_o="1187" data-src="https://freight.cargo.site/t/original/i/c08005852a2968b221331045b4576c16e6fb90938d42f20f9bf1ca9ff8111ec2/BPL_Gala2021_SaveTheDate.gif" data-mid="171275112" border="0" src="https://freight.cargo.site/w/750/i/c08005852a2968b221331045b4576c16e6fb90938d42f20f9bf1ca9ff8111ec2/BPL_Gala2021_SaveTheDate.gif" /> <img width="2499" height="1435" width_o="2499" height_o="1435" data-src="https://freight.cargo.site/t/original/i/0ef102e87ac04f114a785b0ee2f7c04c3c93edbf09d449b89a975b4c9a2cabab/BPL-Gala-2021---Web.png" data-mid="171276345" border="0" src="https://freight.cargo.site/w/1000/i/0ef102e87ac04f114a785b0ee2f7c04c3c93edbf09d449b89a975b4c9a2cabab/BPL-Gala-2021---Web.png" /> See the archived 2021 Gala website ︎︎︎ https://merylfriedman.com/Bklyn-Reach Mon, 01 Mar 2021 21:11:56 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/Bklyn-Reach Bklyn Reach Branding and design for out of home marketing campaign to launch an extended WiFi network from Brooklyn Public Library branches. Envisioned to help provide broadband internet access to New Yorkers living near branches, Bklyn Reach’s promotional materials were intended to stand out in the busy visual landscape of bodegas and corner stores, and encourage the use of the network for remote school and work during the coronavirus pandemic. I worked directly with the VP of Marketing and our media buyer to negotiate budget, secure ad placements, and quantify impressions. <img width="1398" height="2160" width_o="1398" height_o="2160" data-src="https://freight.cargo.site/t/original/i/16662e6a3721221d1fa1f51e755dae4d51b9a950aac840dac42ba02ffbeb0486/Reach-Poster.png" data-mid="100560457" border="0" src="https://freight.cargo.site/w/1000/i/16662e6a3721221d1fa1f51e755dae4d51b9a950aac840dac42ba02ffbeb0486/Reach-Poster.png" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e145c57d3da8cce09e2fa1251b75328a28c2ef9ec54db175710a8faed9c5031f/Reach-InSitu-2.jpg" data-mid="100560974" border="0" src="https://freight.cargo.site/w/1000/i/e145c57d3da8cce09e2fa1251b75328a28c2ef9ec54db175710a8faed9c5031f/Reach-InSitu-2.jpg" /> <img width="2160" height="1543" width_o="2160" height_o="1543" data-src="https://freight.cargo.site/t/original/i/45d015d9bb89f3d489b7f60a0a8f85873909207231370c98a19781f6734db05c/Bklyn-Reach-Banner-1.jpg" data-mid="112552349" border="0" src="https://freight.cargo.site/w/1000/i/45d015d9bb89f3d489b7f60a0a8f85873909207231370c98a19781f6734db05c/Bklyn-Reach-Banner-1.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/cf25b2304185b7e3096ea14b7157abc1d226aceb4f1119c36d365f6edad508bd/Cypress-Hills-2.jpg" data-mid="112552614" border="0" src="https://freight.cargo.site/w/1000/i/cf25b2304185b7e3096ea14b7157abc1d226aceb4f1119c36d365f6edad508bd/Cypress-Hills-2.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/647a0f813df8427bde9f49051dd3aa7ea0cdf4967719ee3be90f4ba85d59bec1/Reach-InSitu-1.jpg" data-mid="100560463" border="0" src="https://freight.cargo.site/w/1000/i/647a0f813df8427bde9f49051dd3aa7ea0cdf4967719ee3be90f4ba85d59bec1/Reach-InSitu-1.jpg" /> https://merylfriedman.com/Gala-2019-Event Wed, 03 Mar 2021 15:23:03 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/Gala-2019-Event Gala 2019 BPL’s 2019 annual benefit was held at the Barclays Center in Brooklyn.&nbsp; On-site graphics took a more colorful approach, connecting the gala identity with a larger concurrent advertising campaign. &nbsp; <img width="2160" height="1440" width_o="2160" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b7044336f924611448c16f53d71ffa7f91c6c3f4c7e463ad40250c10afd6aed2/Gala-2019-Venue-1.jpg" data-mid="100762359" border="0" src="https://freight.cargo.site/w/1000/i/b7044336f924611448c16f53d71ffa7f91c6c3f4c7e463ad40250c10afd6aed2/Gala-2019-Venue-1.jpg" /> <img width="2160" height="1817" width_o="2160" height_o="1817" data-src="https://freight.cargo.site/t/original/i/646a9af96540adcd10e608b7ba29395d0637f42aec5b32bddf609a6e3c707e20/Gala-2019-Venue-8.jpg" data-mid="100766953" border="0" src="https://freight.cargo.site/w/1000/i/646a9af96540adcd10e608b7ba29395d0637f42aec5b32bddf609a6e3c707e20/Gala-2019-Venue-8.jpg" /> <img width="2160" height="1440" width_o="2160" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f309a5e27da63e90722a16a0be315a409af5511277f3f8bcd2a1ab4b20cf7976/Gala-2019-Venue-3.jpg" data-mid="100762360" border="0" src="https://freight.cargo.site/w/1000/i/f309a5e27da63e90722a16a0be315a409af5511277f3f8bcd2a1ab4b20cf7976/Gala-2019-Venue-3.jpg" /> <img width="2160" height="1440" width_o="2160" height_o="1440" data-src="https://freight.cargo.site/t/original/i/13751be50cf6ac308bb46b6f3ca62a14f39c197a4094300552ec9b11a5909c29/Gala-2019-Venue-6.jpg" data-mid="100767754" border="0" src="https://freight.cargo.site/w/1000/i/13751be50cf6ac308bb46b6f3ca62a14f39c197a4094300552ec9b11a5909c29/Gala-2019-Venue-6.jpg" /> <img width="2160" height="1459" width_o="2160" height_o="1459" data-src="https://freight.cargo.site/t/original/i/ce95212d3930ab94bbdc34610a6d6f01d61fed6b31574eb29e0d16a2271883b3/Gala-2019-Venue-5.jpg" data-mid="100766961" border="0" src="https://freight.cargo.site/w/1000/i/ce95212d3930ab94bbdc34610a6d6f01d61fed6b31574eb29e0d16a2271883b3/Gala-2019-Venue-5.jpg" /> <img width="2160" height="1511" width_o="2160" height_o="1511" data-src="https://freight.cargo.site/t/original/i/9a0a5bd38abead52d9ac2cab27ce0728af2de443f7efbc54745a4c21c987050b/Gala-2019-Venue-7.jpg" data-mid="100766960" border="0" src="https://freight.cargo.site/w/1000/i/9a0a5bd38abead52d9ac2cab27ce0728af2de443f7efbc54745a4c21c987050b/Gala-2019-Venue-7.jpg" /> https://merylfriedman.com/Gala-2019-Invitation Mon, 01 Mar 2021 20:26:05 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/Gala-2019-Invitation Gala 2019 Invitation BPL’s 2019 annual benefit was held at the Barclays Center in Brooklyn. The print invitation included a laser-cut sleeve in metallic copper cardstock to reference the undulating form and texture of the structure’s exterior. &nbsp; <img width="2000" height="1468" width_o="2000" height_o="1468" data-src="https://freight.cargo.site/t/original/i/f87e6b5d1161df47c6fc0e099d330f564b3cb60b51e2b2cd186cd32389fc4699/Gala2019-Invitation.jpg" data-mid="100689891" border="0" src="https://freight.cargo.site/w/1000/i/f87e6b5d1161df47c6fc0e099d330f564b3cb60b51e2b2cd186cd32389fc4699/Gala2019-Invitation.jpg" /> <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/599b7dac10be8b51e9b2a535f8c62a04fb2abcfc95f155817e87aadcb11af242/Gala2019-Invitation.gif" data-mid="100704849" border="0" src="https://freight.cargo.site/w/1000/i/599b7dac10be8b51e9b2a535f8c62a04fb2abcfc95f155817e87aadcb11af242/Gala2019-Invitation.gif" /> <img width="2000" height="1180" width_o="2000" height_o="1180" data-src="https://freight.cargo.site/t/original/i/ee27836a8386ebe074307c829f927d3de92a386a4f2d56a3f25ae3f3fb10c129/Gala2019-Microsite.jpg" data-mid="100705224" border="0" src="https://freight.cargo.site/w/1000/i/ee27836a8386ebe074307c829f927d3de92a386a4f2d56a3f25ae3f3fb10c129/Gala2019-Microsite.jpg" /> See the archived 2019 Gala website ︎︎︎ https://merylfriedman.com/Borrowed Tue, 15 Sep 2020 14:12:46 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/Borrowed Borrowed Cover artwork development for Brooklyn Public Library’s flagship podcast. Showcasing “stories that start at the library,” Borrowed explores what libraries have meant in the past and today, and how they connect to communities not only in the borough, but across the U.S. From the legacies of Black suffragists to how libraries respond to climate change, the brand identity for Borrowed alludes to the multitude of stories that exist, both at the library and in Brooklyn. <img width="1080" height="2203" width_o="1080" height_o="2203" data-src="https://freight.cargo.site/t/original/i/d758c5001e8614f0eeadc22f904ad84107c51e9fb62c1c8dc2353275d156d711/Borrowed-Phone-1.png" data-mid="99335404" border="0" src="https://freight.cargo.site/w/1000/i/d758c5001e8614f0eeadc22f904ad84107c51e9fb62c1c8dc2353275d156d711/Borrowed-Phone-1.png" /> <img width="1080" height="2203" width_o="1080" height_o="2203" data-src="https://freight.cargo.site/t/original/i/c4283f625e552d6aa4057c349d4662f6e53b55233602e833dcc27a0364ee4427/Borrowed-Phone-2.png" data-mid="99335406" border="0" src="https://freight.cargo.site/w/1000/i/c4283f625e552d6aa4057c349d4662f6e53b55233602e833dcc27a0364ee4427/Borrowed-Phone-2.png" /> https://merylfriedman.com/Til-Victory-Is-Won Thu, 18 Feb 2021 16:25:36 +0000 Meryl Friedman | Selected Work https://merylfriedman.com/Til-Victory-Is-Won ’Til Victory Is Won Creative direction and brand system for a night of lectures and programmng in observance of the 400th anniversary of the arrival of enslaved Africans to Jamestown, Virginia. The wordmark is set in the typeface “Martin” by typographer Tré Seals, based on his research on protest signs carried at the Memphis Sanitation Strike of 1968 after the assination of Martin Luther King Jr. Also designed print and digital marketing materials to promote the event.&nbsp; <img width="1842" height="1080" width_o="1842" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5db11aabfacf1f38f5fcc1efaef5340db3086c67b0b042e37d2d139d10cea4a/Til-Victroy-Event-3.jpg" data-mid="99334625" border="0" src="https://freight.cargo.site/w/1000/i/b5db11aabfacf1f38f5fcc1efaef5340db3086c67b0b042e37d2d139d10cea4a/Til-Victroy-Event-3.jpg" /> <img width="1080" height="1919" width_o="1080" height_o="1919" data-src="https://freight.cargo.site/t/original/i/8710b34d74d8fae63bff4a5c22bc890b510d830ccd7fecec2e3f6d2facf32332/Til-Victroy-Poster.png" data-mid="99334629" border="0" src="https://freight.cargo.site/w/1000/i/8710b34d74d8fae63bff4a5c22bc890b510d830ccd7fecec2e3f6d2facf32332/Til-Victroy-Poster.png" /> <img width="1678" height="1080" width_o="1678" height_o="1080" data-src="https://freight.cargo.site/t/original/i/128f4edaecb4d38eddf91f2d8038475603a44b2004719631e1415c0cb766d90f/Til-Victroy-Event-1.jpg" data-mid="99334623" border="0" src="https://freight.cargo.site/w/1000/i/128f4edaecb4d38eddf91f2d8038475603a44b2004719631e1415c0cb766d90f/Til-Victroy-Event-1.jpg" /> <img width="1080" height="1935" width_o="1080" height_o="1935" data-src="https://freight.cargo.site/t/original/i/1df221bc0d2d112093c6a045903f5b3ff613c5138ea1501dc5c1735b01dac106/Til-Victroy-Event-5.jpg" data-mid="99334627" border="0" src="https://freight.cargo.site/w/1000/i/1df221bc0d2d112093c6a045903f5b3ff613c5138ea1501dc5c1735b01dac106/Til-Victroy-Event-5.jpg" /> <img width="1080" height="1495" width_o="1080" height_o="1495" data-src="https://freight.cargo.site/t/original/i/2913e47b7793c2450dcacadd926007ac34666dab11c0d14769d813fe5ceb4997/Til-Victroy-Event-4.jpg" data-mid="99334626" border="0" src="https://freight.cargo.site/w/1000/i/2913e47b7793c2450dcacadd926007ac34666dab11c0d14769d813fe5ceb4997/Til-Victroy-Event-4.jpg" /> <img width="1984" height="1080" width_o="1984" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f14fce1d61867177d973c939dbc87f53f70ee2fb55c7643dd89649b4904e7d9c/Til-Victroy-Event-2.jpg" data-mid="99334624" border="0" src="https://freight.cargo.site/w/1000/i/f14fce1d61867177d973c939dbc87f53f70ee2fb55c7643dd89649b4904e7d9c/Til-Victroy-Event-2.jpg" />